Harnessing Emerging Technology for Marketing - teaching at Thunderbird School of Global Management

I just shared my latest insights on Harnessing Emerging Technology for Marketing, based on a hands-on course I led at Thunderbird School of Global Management this spring. Engaging with 42 students from 14 countries, we delved into the practical application of AI tools like ChatGPT, Canva, InVideo, ElevenLabs, and monday.com among others. Our focus was on leveraging these tools for brand storytelling, enhancing customer experience, and strategic planning for renowned companies such as Apple Vision Pro, Disney+, and Louis Vuitton.

The article delves into:
- The significance of AI literacy in modern marketing
- Course design for active participation and practical skill development
- Insights from student feedback and the hurdles in adopting new technologies
- An overview of the tools used, projects undertaken, and future course

The full article is on Substack for a comprehensive read. I'm keen to hear about your highlights integrating emerging technologies into your teaching, marketing, or content endeavors. We're all in this together!

Link to the full article on Substack: https://lnkd.in/gdjqk3ts