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In this attached podcast, I share my takeaways from the AI Conference in San Francisco, exploring how marketing is being reshaped by more than just prompts and tools. From understanding Large Language Models and the risks of bias, to customizing AI with RAG and GraphRAG, to the rise of Model Context Protocols (MCP) and fully autonomous AI agents—I explain how these innovations are transforming the way we interact with people, data, and processes. Marketers need to become “Renaissance Workers,” blending creativity, strategy, and technology while keeping the human element at the center of AI-driven change.
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Michael Richter-authorMichael has over twenty years of experience including global marketing, strategy & executive producer roles. He is also an adjunct professor at Thunderbird School of Global Management. Categories
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November 2025
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